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What is this beautiful font used in their logo?
I'm sure this is a custom logotype, but, I assume it is just a typeface tweaked a bit.
Any ideas of what it might've started as?
It seems to be based on Trajan, which is based in the lettering from Trajan's Column in Rome. Goudy Forum is also based on this lettering. If you search at MyFonts using 'Trajan' as the search term you will see dozens of designs also based on this lettering. None that I saw matched this sample exactly, however.
It is either custom, as you guessed, or a font from a non-commercial source, most likely.
- Mike Yanega