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Tabio logo

Filippo's picture
Posted by Filippo in
2 Dec 2012 — 3:46pm

Hi all!
Here is a pic of the Tabio logotypeTabio logo.
Tabio is a japanese producer of socks.
Considering the typography, more as a group of glyphs than as a business-related symbol, what do you think about this combination of styles between "T" and "abio"?

apankrat
3 Dec 2012 — 3:04am
apankrat's picture

Do you mean that T has a softer, inflated feel and other glyphs have pointy parts? I think it works well, a moderate contrast within a wordmark is not that uncommon.

Their kerning on the other hand might be improved a bit :)

Filippo
3 Dec 2012 — 3:50am
Filippo's picture

@apankrat

Do you mean that T has a softer, inflated feel and other glyphs have pointy parts? I think it works well, a moderate contrast within a wordmark is not that uncommon.

Yes, I meant this. I think in this case the contrast, although it is not really correct in the world of typography, allows the logotype to be recognizable and living. With a homogeneous typography it probably would not have been so identifying. But I consider that contrast not so moderate.

Their kerning on the other hand might be improved a bit :)

Yeah, the kerning is disastrous!

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