Kerning for fashion logo

justinas gasiunas's picture

Hello,
I am working on a logo for clothing company, to be used in very varied sizes. This being my first type-only work, I feel frustrated about proper kerning.
The typeface was completely hand drawn and digitized, having distinct "scruff" and irregularities at large size and will have a smoother version for smaller sizes. Large spacing is also intended. I started kerning/tracking by taking the space between m & u as basic and contracted 'Hem' to compensate roundness. But then got lost in the woods. I noticed that both outermost vertical H & l look drawn inward, so 'ul' spacing is made larger than 'mu', and 'He' is larger than 'em'.
Question: do the high vertical letters optically narrows the gap (compared to low vertical pairs), or it's the fault of close serifs ('ul' case), or I'm just going nuts?
Then I came upon some kerning tutorial saying about round letters being shrunk in height to compensate for some illusion. I tried with e without much difference, except it becoming smallest overall character.
So, I welcome your opinions on these techniques and general suggestions about this logo. Bear in mind that I have just started working with type.
Thank you!

riccard0's picture

u_l could be loosened a bit.

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