When to release?

littletimmy's picture

Does anyone have any thoughts as to when is the best time of year to release a font for sale... of course there are all sorts of factors, but I would be interested to here anyone's ideas or hunches...

oldnick's picture

Not from Thanksgiving through the end of January: people generally spend their money on other things until Christmas, and then they pay for their purchases—at least partially—the next month…

Nick Shinn's picture

Also avoid the end of the year because fonts released then will not be considered for annual lists, which are compiled earlier.

sim's picture

Never in summer. Best time to me: February and March or end of August to end of October.

hrant's picture

Don't designers -who seem to have less family than most professions- buy themselves gifts for Xmas?

February and March

Not in the US. Taxes!

I think the best time to release is... right now. The earlier it hits the ground the sooner it will make more money for you. And you can start worrying about your next one.


Greater Albion Typefounders's picture

hhp - agree completely!

russellm's picture

perhaps what matters more is choosing when to promote.

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