„Avisto‟ - A fusion between Futura and Akzidenz Grotesk?

csjDK's picture

Hi Guys, please help...
I need some insights on the typeface „Avisto‟ that BVD used for their Stores http://bvd.se/stories/.
I've never heard of this typeface before, the only proof i've got of it's existence is from the book „I Love Type 01 - Futura‟.

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quadibloc's picture

I see that the link you've provided references the same BVD client as is featured in the photo from the book: Götgatan Stories, apparently a café franchise on the order of Starbucks or Second Cup (although apparently it is also a store).

Indeed, Google, even Google Books, comes up dry when asked for a typeface named Avisto.

The client itself shows up at http://www.cafestories.se/gotgatan.html - and in fact it appears that the client is actually Caféer Stories, with Kutlturhuset Stories, Hamngatan Stories, and others belonging to the same group.

From here

http://www.packagingdesignarchive.org/archive/pack_details/1586-gotgatan-stories

some more details become apparent; this was the first location. But it opened in 2007, so what was that typeface doing between the 1930s and 2007?

WhatTheFont didn't give any results that resembled it; however, a look through the typefaces at MyFonts turned up Sofia from Mostardesign, which does have a slight resemblance.

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