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Modern Serif Font? Thanks!

This comes from the Mega Bloks website. (attached image) They use this fun font with their "First Builders" line of blocks. I'm hoping to identify this font. Look familiar to anyone? Thank you for your help.
And a Happy New Year!



Thank you. I appreciate the help.


Just a side note: On MyFonts it is called a sans font, not a serif font. It's sort of in between. I'll call it a display font and get out of here.