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JC Penney Font

Anyone know what JC Penney is using in new campaign?



Maybe: Hoefler Type Foundry/Gotham Black

You mean: like every other brand in the US right now?

May not be looking for brand identification/differentiation on "clearance".

Dear God...Gotham.

As the saying goes, nobody ever went broke underestimating the intelligence of the American public. And sadly, this is gradually becoming true in Europe as well.