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It seems the marketing of fonts has recently taken a rather ugly direction, with 90 or 8o% discounts becoming usual for newly released fonts. Ugly, I dare say, because it just devalues it too much. Basically, so it seems, it's just a way to get your fonts into the temporary-bestsellerlists, which generates more sales. I've always been inerested in marketing in general, (this includes commercials, but also pricing, distr. etc.) so I was wondering about some interesting ways of marketing fonts. Underneath is a decent start:
For example, I know that House Industries make beautiful products and artpieces using their fonts. Check this! http://www.houseind.com/objects/objects/
Then there's this beautiful video (not intentional marketing, but what the heck) on akzidenz: http://www.youtube.com/watch?v=jtvq46zafOk
Some foundries (exljbris) offer a single style for free, and the rest for a reasonable price. Also interesting marketing.
William's Caslon got a beautiful article about it here: http://ilovetypography.com/2010/07/26/reviving-caslon-the-snare-of-authe...
So, what else is out there? That's what I'm wondering.