Hello ! I am asking for your kind help to identify the typeface used in this attached logo logo and also the other one uses in this advertisement bill board

http://www.schaffhausen.net/2010/11/begrussung-am-flughafen-zurich-fur.html

There is an older version too
http://www.trademarkia.com/international-watch-co-schaffhausen-71615290....
but I am guessing that the last one is hand made

Thanks in advance for your help

D.