Appropriate logo type font for coffee shop identify ?

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Joe Francis's picture
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Joined: 23 Apr 2008 - 4:37pm
Appropriate logo type font for coffee shop identify ?
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Hi guy's

Just got this job for a close friend of mine starting up a coffee shop. he just wants a simple logo type identity nothing fancy, but it really is proving difficult to select an appropriate type face that sits well with all the letter forms for the company name chosen as its quite repetitive in terms of letters. the company name is ( COFFEE-CORNER ) chosen by him not me and yes ive tried to get him to change it buts thats what he wants, and yes you guessed it the shop is on the corner of the parade :)

so as i mentioned above its repetitive in letter form with 2 c's, 2 o's, 3 e's, 2 f's, 2 r's which is making is a challenge to select a face that sits well with those characters as a name. geometric form is working ok but looks bland and its to over used.I wouldn't mind exploring creative ligature use for the double ff or double e possibly?

the business will do both coffee and food and the typeface will have to reflect that too.

as its mates rates the budget is quite high for the font purchase ;)

so type experts any suggestions to a solid typeface thats gonna brings this name to life?

I look forward to your suggestions.

Joe Francis's picture
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Joined: 23 Apr 2008 - 4:37pm
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[[http://marketplace.veer.com/font/Eloquent-Complete-JBT0000118|Eloquent Swash]] looks like it could do well....

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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The letterforms are important, but the letterforms aren't the ones hopefully paying money for the coffee. :-) What kind of customers is your friend shooting for? That will determine a good direction more than anything else.

hhp

Joe Francis's picture
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Joined: 23 Apr 2008 - 4:37pm
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The shop is located in the heart of the east end of london (UK). very trendy and young part of london with a high population of asian community.

Joe Francis's picture
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Joined: 23 Apr 2008 - 4:37pm
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picture of the shop front to get a feel of the place.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Ah.
Fenland.
http://typography.net/fontfamilies/view/39
Maybe in lc though.

hhp

Neil Caldwell's picture
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Joined: 8 Jan 2010 - 12:11am
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Joe Francis's picture
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Joined: 23 Apr 2008 - 4:37pm
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wow 2 fonts at both ends of the spectrum, thats interesting. I can see the attributes both could bring to the identity. I was expecting there to be some consistency in selections but its great to see such a degree in variation.

Hopefully if a few more people muck in I can get at least a selection of 10 fonts together to make a choice.

Thanks guys.

Joe Francis's picture
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Joined: 23 Apr 2008 - 4:37pm
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BTW feel free to input more than one as well if you think theres potential !