Any recommendation for a good sans serif to combine with Serif Gothic?
For tight-but-not-touching heads in Serif Gothic, I would recommend Futura Maxi for text.
Stick with Herb Lubalin, it's creator, and go with ITC Avant Garde.
So people have a problem with it for lengthy body text. If that is the case, then the Futura Maxi recommendation would prove wiser.
Futura Maxi for text? A Hummer for Hong Kong?
What Serif Gothic tight-but-not-touching looks like (1977):
Ugh. I even have a secret liking for Serif Gothic, but that is the epitome of where 1970s typography went wrong
Deutsche Grammophon had been using the exact same format for 20 years.
Understandably the art staff got a little bored, and changing to trendy new typefaces jazzed things up.
But with Marta for visual interest on the cover, not really necessary!
As a child of the 80's I think I will always associate Serif Gothic with He-Man. ;)