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George Lois Commandment #2: The Creative Act.

We just released the second in our series "The Ten Commandments of George Lois." The quotation reads The creative act, the defeat of habit by originality, overcomes everything. When I first approached George about collaborating, this was his immediate suggestion and remains one of his more celebrated statements.

My favorite quote of his, "Great ideas can't be tested. Only mediocre ideas can be tested" was the first release in the series.

A portion of the proceeds from sales of this shirt will benefit the Herschel Levit scholarship fund at Pratt Institute, Mr. Lois' alma mater.

Design By Committee / Book Project


I'm working on a project about design by committee / consensus and I really need some help with it. Essentially the idea is to make a book with all the decisions about its design made within this forum. The aesthetics of the book - it's size, format, layout, typeface etc will all decided by the consensus in here.

Firstly, what do people think about the size of the book should be? And in terms of the title, I have two starting points - 'A Camel is a Horse Designed by Committee' and 'Too Many Cooks'.

I'd really appreciate any comments and suggestions on this project.


What is this font? (sthg near from pixeldust)


I was navigating by Andy Gugel's Portfolio on behance.net.
At the end of the page of "Adobe - better by you" ( http://www.behance.net/gallery/Adobe-Better-by-You/56095 )
there's a text "THE "BETTER BY YOU" CONCEPT BRINGS A COMMUNITY-BASED WEB ENVIROMENT TO ADOBE.COM WHERE USERS CAN UPLOAD...". The font used in this text is amazing for little details (something near from pixeldust) . I would love to know what is this font, i really need something like this, if you can help me.

Fake typefaces...

I'm a finalist doing a project on 'Fakery'..
How can the general public spot they are using a fake typeface? Do they need to be educated?

If a book on fakery was produced. What would you like to see in it? Doesn't have to on just the subject of fake typefaces but whatever I produce will just be typographic..

What is your opinion on Fake Typefaces or Fake stuff in general?

Please help.



DIESEL Kick-Ass campaign fonts?

Hello there,

I am pretty sure many/most of you have noticed DIESEL's amazing latest viral/campaign called 'Kick-Ass'. It's for their sneakers, not as big as 'Be Stupid' but still, so good!

I'm thinking they must be using a form of Bodoni as 2nd font (for the supers under the main titles- Great for kicking asses). And the first font on the title (DIESEL Sneakers. Not Made For Running) kind of reminded me Ziggurat in the first place but it is not. Pretty Sheriff though...

Does anyone know which are these 2 fonts used in the campaign? Below are some links of prints and videos. Thanks a lot in advance!



Type Makes it into the Political Arena

This image was captured yesterday by my nephew's wife at the Stephen Colbert and Jon Stewart's Washington D.C. rallies:

Its nice to see that type has made it into the political mainstream (though, I personally am quite fond of Times New Roman.) Here's an article on the event though, woefully, they did not cover the font moment. http://theweek.com/article/index/207253/stephen-colbert-and-jon-stewarts...

Can someone help me find these fonts?


I'm in the middle of a town branding project for the city of Elk Horn in Iowa. The city has the largest percentage population of Danish residents in America. It also boasts the only Danish windmill to ever leave Denmark.

Our group has only just started the ideation and conceptualizing a series of symbols and color schemes to represent the town.

We are searching for possible typeface solutions to use throughout the signage for the town.

In our research we came up with these two typefaces being used as signage in Europe. I think the team overall appreciates the large x-height and overall verticality.

If anyone can identify these typefaces or point me in the direction of any alternatives that would be great.

Word recognition and typography

Hi there typohiles,

Long-time lurker, first post.

I'm looking into my report for my final year
at university, the topic I’m most interested to write
about is word recognition & typography. I think
there could a really angle with the new turns in type
with alot more of the "experimental" typefaces
being ultra-bold, nearly illegible & in alot of cases
lacking a proper family with no lowercase also
compared to say Gill, Helvetica, Futura etc.

In my first year I read a interesting article
on "The science of word recognition" in Eye 52, I’ve
gone back to that article and found Kevin
Larson's paper to be of real interest, the only thing
I’m struggling with now is finding the right
literature to reference from.

Any help on this would be great, I’m still on

Type Design / Distribution Experiment

I am part of a small studio called People Collective and we are starting a new project/experiment in the creation and distribution of type. We have written a blog post that details our plans here but in short, hope to fund the creation of a typeface through KickStarter. We'd really like to hear your thoughts on both the creation/distribution concept and the specific design options we post to the blog over the coming weeks, thanks!

-Colin & Aaron

Hide Your Arms post featuring 250 beautiful typographic t-shirts

We're proud to announce that the UK t-shirt blog Hide Your Arms is featuring 5 TypographyShop tees in their post on 250 beautiful typographic t-shirts: http://bit.ly/azJcrZ

Only a portion are truly about typography, but all of the shirts feature distinctive typographic treatments.

Spaces around an elipsis

Hi all, just wandering if there is a correct way to treat the space around an ellipssis (…) or if it is just a mater of taste. I general follow these two rules (rightly or wrongly):

1. If the ellipsis falls at the start or end of a sentence then I do not separate the ellipsis with a space.

e.g. “Up to 50% off…”
e.g. “…this week only.”

2. If the ellipsis indicates omitted text within the middle of a sentence then I add a space either side.

e.g. “I have no idea if this is correct … I wish I knew the answer”

Any help?

Would you sell this on Etsy?


This is a birthday greeting card I have recently designed for my sisters birthday. After it's success in my family I have decided to screen print copies in black and red as below, possibly variations using other colours too, which I will then put up for sale on www.etsy.com at a price of £4.00 or there about.

Before I do this though I wanted to get your opinions, would you buy this greeting card for a friend or family? (The small type in the corner of this card would not be included as it was specific to my sister's birthday only).

Let me know what you think :)

(Note: the small tear on this card would not happen when silk screened, it was due to hand crafting the red using masking tape and acrylic)

Looking for some feedback on a poster I'm working on

Hi guys, I'm working on this poster showcasing some of the characteristic typefaces of Amsterdam and would really appreciate some feedback on the design so far. It's not finished yet, I'm considering changing some of the letters but it would be nice to have some opinions regarding the overall look of it so far. Thanks!

Bigger image - http://diogotovar.com/portfolio/images/XXX-type-BIG.jpg

HELP! Looking For Great Quotes About Type

I am looking for quotes about the definition of typography to use in a book.

I am pretty sure someone coined the phrase, "words we see" but can not find the citation or author. Any and all such quotes about what is typography would be appreciated. And, I will credit both the original author and who has helped me by posting it!