Canberra Typeface Design Competition for $10,000 AUD

A competition

the University of Canberra has launched The Canberra Centenary Typeface Design Competition - an international challenge to the world’s finest typeface designers to capture the style, spirit, prestige and character of Australia’s capital city.

The winning design, which will receive AUD$10,000, will be selected by a jury of distinguished Typographers and Designers.

What does Typophile think of this? Anyone plan on entering?

The search for a distinct "Australian" typographic form?

Call me ignorant, but WHAT DOES THIS MEAN?
Lets just place the whole competition not commission debate aside for a second and I might just revive a few notes from DankRealms' post from a few years ago
Surely we're not going to splatter our national paperwork with the loose and relaxed works of the Australian Type Foundry, yet when we're not surfy, not british and not European or American mirrors, what are we?