I was assigned to design a logo for a theater company. They are producing their first stage play by now, so they are putting a great importance on the logo. It is called "Gentes", which is an unnatural plural of the collective word for "people" in Portuguese.
What sets them apart from other companies in Sao Paulo is that they are going to produce original musical theater, with brand new books and music. Most of the other companies go the other way round: their work is either Broadway musicals barely translated to Portuguese or jukebox musicals telling the stories of some important Brazilian artists.