Looking for serious typeface that evokes happiness as well


As usual, a client that just says feelings and nothing more concrete than what I am looking for.

For a food chain, family-oriented / "for the crowd" kind of demographic, and I guess it will be in a certain shade of red (like ketchup.) Its commercial advertisments are usually depicting joy when being inside the establishment or patronizing their merchandise.

Can anyone suggest? I am more leaning towards san serif typefaces since it is a tagline of sorts (can't say the tagline really, but something that in service with joy.)

Any help, guide and/or suggestions would be much appreciated!