branding

Hey all, so I'm working on updating the identity for a productivity app. The message that needs to be communicated is as follows:

To-do List
Tasks, Notes, Lists, Outlines
Time Management
Productivity

Logo - I've got two logo options I'm choosing between. Both are just concepts so please don't critique kerning, colors or technical tweaks. I need to choose a direction, and it will then be flushed out further. I'm using the typeface Adagio sans for the logo in both cases. I'm leaning towards the page turn as it seems stronger and holds the space better. The dots communicate time management but the mark seems frail to me.

Bengala is a trendy new type system. The family is made up of a script style, an extended all-caps style, and an ornament set that includes the animal illustrations shown here.






Pétala Pro gave his first steps almost ten years ago. During this time, the quest for perfection had forced several interruptions. It was necessary recalculate the route, tread other ways, discover new maps, and make easy curves. After all, a new milestone on typeface design was reached.

Pétala Pro combines readability with a gentle but strong personality. The smooth and balanced forms shares space with expressive ink traps. The 18 styles of the family – from Thin to Black – allow the flexibility needed to complex design briefs. When designing the different weights, rather than automated solutions, ​​subtle adjustments were made to value the optical qualities of each style. Such care, makes all the difference under extreme conditions.

Chefscript Typeface - Buy licenses at MyFont
Chef Script is an experimental font designed by Carlos Fabian Camargo G. Its fantasy design contains 1463 glyphs to compose words, phrases and short messages on small and large sizes. The idea was born in a sketchbook that was perfected again by hand and achieving "non-neutral drawings" on tracing paper. With bezier digitization the empty and full parts of letters appeared with soft and eloquent curves as calligraphic result produces optimal readability.





Hi there!

I am fairly new to vectorizing type and I would like some very constructive and critical feedback. I am very new to Glyphs and that is what I used to build this out (see the below to get all intimate with my nodes). Please let me know what you think! Where I can improve it, and other thoughts.

Hi Guys,

I don't actually use this forum like I should be because I'm not a typographer by any means but it's a brilliant resource for getting advice on type related design (lets admit it, 90% of it is type) and you guys are pros when it comes to whitespace and composition. I try to throw my opinion in when its suitable and helpful.

Today I thought I'd post a completed job for it to be torn apart and learn me something.
Red Courgette is a client of mine headed by an over-qualified chef. She's done the rounds of restaurants and world travel and has decided to dig into the catering pie to deliver her delicious goods with credits in the right places.

Hey guys,
this is my very first attempt at a fully custom logotype. any feedback on the typeface would be awesome.

Any ideas on what this font is?

Thanks

Hi folks,

Appreciate anyone who chips in to this. Fleshing out a branding/identity project and looking for pairing a serif typeface with Akkurat:

http://lineto.com/The+Fonts/Font+Categories/Text+Fonts/Akkurat/

Akkurat is already established, used in the logo and has been used for body text. It is for a design agency. The challenge I've had is choosing a serif face to partner it. Why? When creating documents with longer passages of text, I'd rather not use Akkurat for absolutely everything. A lot of the clients are Universities and in the Education sector, and I always feel they prefer serifs as well (albeit ungrounded research).

Greetings typophiles!

I am an infrequent lurker coming out of the woodwork for the admittedly self-serving purpose of asking for advice :)

I am not a designer. I'm an artist (mostly photography) & Tarot reader. I used to do letterpress artists books in the mid90s & so acquired just enough typographical knowledge to be dangerous.

Long story short, I have been lusting after Electra for a long time & now have the funds to indulge such a purchase. But lo & behold, when I went searching for it, up popped Parkinson Electra too! I know what Electra looks like in the wild—that's why I want it. But I'm not aware of having seen Parkinson Electra in action, & I don't have the typographic eye to tell from samples if I will like it better, the same, or worse.

Have been seeing this font used in the SVA Masters in Branding ads and was curious if anyone could tell me if this is a typeface for sale or if there is anything close to it? Pretty sure it is a custom deal, but was curious if anyone could point me to something similar. More interested in the shapes/structure I guess than the transparency/overlaps. Any help is appreciated!

Thanks!

Hello, everyone.

I'm in the process of branding my budding freelance design business and I started with the logo design. I'm fresh out of high school and I plan on majoring in graphic design in college, but I want to get my business up and running as soon as I can. I really just want to get my foot in the door and snag some potential clients. I have created a simplistic logo for my company Midair, and needed some critiques and opinions!

I am in love with this ampersand. (The terminals on the "C" are pretty awesome as well.) Any thoughts?
http://www.brandingserved.com/gallery/O-Co/1067937

I am in the process of developing a logo and website for my company. The company does branding, web development, and marketing for small businesses. I hand drew this logo and reworked it in illustrator. I wanted it to have fresh energy and inspire people to get creative and excited about developing their identity. How am doing so far?

 
Imagine you’ve been tasked with delivering a design brief across multiple digital platforms. You’ve constructed a pristine template with evenly set grids and equally balanced guidelines. It looks perfect, but it only applies to print. How would it look on a mobile phone screen? You certainly can’t replicate it there. And what about the explosion in tablets? You quickly find it’s not as simple as you first thought. But you’re not alone – it turns out the ‘digital niggles’ associated with fonts are the most challenging aspect of digital design briefs today.

This is my business card. It has all I think a good business card should have: basic contact info and some creativity, all of that in a white, one sided card with black text. The creativity is up to the reference for my name's correct pronunciation, inspired by language dictionaries, since I don't know many people who can correctly say this funky german names...

Hi. My name is Drew and I am doing a branding and development project for a local Mortgage company. The company name is First Home Equity Loans. He asked for a new logo to be "upstanding, professional, and to look bigger than the company really is". He is a former Marine and carries himself and his business in a very upstanding and patriotic demeanor. I developed two different ideas for the logo and he chose from the two. I would like some feedback on both of them as the one he chose will need to be more fully developed and the one he did not choose I would like to possibly use in the future. The customer was happy with the file called "fhe logo approved.pdf" and I would like to finalize that one.

Hi. My name is Drew and I am doing a branding and development project for a local Mortgage company. The company name is First Home Equity Loans. He asked for a new logo to be "upstanding, professional, and to look bigger than the company really is". He is a former Marine and carries himself and his business in a very upstanding and patriotic demeanor. I developed two different ideas for the logo and he chose from the two. I would like some feedback on both of them as the one he chose will need to be more fully developed and the one he did not choose I would like to possibly use in the future. The customer was happy with the file called "fhe logo approved.pdf" and I would like to finalize that one.

Hello there , I'm a design student currently working on a project in which I am aiming to create a logo type for placebo medication.
I have hit a wall and would like feedback to help me develop my designs.
I am currently working on a stencil logo type
based on the rounded type that is stamped onto pills & capsules (see ref1)
I started with quite a light typeface made of two sections ( to represent the pyschological & physiological aspects of medicine that work together )

My tutor suggested to thicken it up , using the omnipresent helvetica as a reference.
i've tried this but now it just looks (for want of a better phrase) ' sausage-y '
illegible would probably be a more relevant phrase to use, but i'm sure you will understand.

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Who is the person behind successful brands? Starting March 10 on www.thebrander.com, stories will appear about people who have created brands with a lot of zeal and run them successfully – sometimes even turning into a brand themselves. An online magazine launched by Zurich branding agency Branders.

The Brander provides insights into worlds that are not accessible to everyone. Insights into the world of small, large, well-known, as yet unknown, local and international brands. To this end The Brander provides in-depth articles, high-quality photographs and footage, as well as large photo galleries to highlight the people and the stories behind the brand. Because good brands tell a story.

Hi, I am a relatively new designer given the monstrous task of creating branding guidelines for my company. We're very much stuck with Proxima Nova as our main font (it is used in Logo specifically). Which I don't mind - but I need help pairing a complementary serif font - specifically for use as a body copy (such as paragraphs in employee handbooks, press releases - printed materials).

Any suggestions? (examples would be nice too)

danddan's picture

Personal Branding

Hi Everyone, I am a motion designer and currently working on a self branding project and looking for some expert advice on selecting the best type face for my logo and a accompanying font i can use for al of identity for web, video and print.

Now im looking for a font that represent , dedication and hardworking, friendly and personal, innovative and engaging .

I would really appreciate any thoughts you might have.

Thank you

Dan

Hi everyone,

This is my first attempt at an identity project, and not having proper graphic design (much less typographic) training under my belt, I would really appreciate some feedback from more discerning eyes!

The "client" is a technology startup, looking to make sense of financial networks. The goal of the identity therefore is to convey the idea of innovation, and data connections on a global scale.

I'm unsure about the proportions here, but my main conundrum is that I would like for the text and the graphic to have a visual relationship, e.g. echo each other in some small detail of form (I'm thinking United Airline's original logo by Pentagram here...) Any suggestions? I'm also afraid that it looks really boring.

Thu, Oct 14 - Sat, Oct 16
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