Logo Redesign/Realign Starting Point


Good day everyone,

I have been considering a realign of my families brand for a few years, and the legibility of the current logo has recently been discussed and not being ready for moving into a larger market, which we are considering.

I am an amateur at this, and before I go stumbling through this process, I was wondering if you all had any suggestions on where to start.

This is what I am starting with: