blackletter

Logo Redesign/Realign Starting Point

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Good day everyone,

I have been considering a realign of my families brand for a few years, and the legibility of the current logo has recently been discussed and not being ready for moving into a larger market, which we are considering.

I am an amateur at this, and before I go stumbling through this process, I was wondering if you all had any suggestions on where to start.

This is what I am starting with: http://i.imgur.com/gsk45Dz.jpg