Futura is brutal and rather ugly


I have been designing a book jacket for a book on Meditation. So I opted for what I thought would be a clean crisp san-serif font with good legibility. We weren't looking for anything that would be too unique/new so I opted for one of my favorite classic typefaces.
That being Futura (bold set in lowercase).

The author came back with the following description:
The font is brutal and rather ugly.

If there is one description of a font which didn't seem to tally with my own personnel opinion it this is it.
He wants something crisp and modern but softer!
It remains to be seen if what he means is something like Vag rounded.....

Anyway so let's have it. Who out there can't stand Futura either?
And what is a much better sans serif.

Love to hear peoples views....

Sans serif combination for Futura PL


Hi. I'm working on a webdesign for dj school.

We are going to use FUTURA PL as the main font for headers, titles and menu. The client doesn't want to use a serif as a complement for body text.

Which sans-serif font do you recommend to use for body text that would look good in combination with FUTURA PL?

I'm trying to avoid using Helvetica as the combination.

Here is a draft with FUTURA and Helvetica

Thank you!

Type family similar to Futura


I have a bizarre client who wants a new type family to use across all communications. She likes futura but doesn't want to use it, she wants something like futura. She's a strange lady.

Can anyone recommend a family with range of weights, all with italics and condensed & bold condensed for display? It's a big client so budget isn't a problem.

I like Super Grotesk but no italics unfortunately!

Love to hear some ideas.

First Draft: spurless geo-Gill


This beeing my first post:
Hello everybody!

I'm an architecture student and this is the first time I'm really dealing with typography. It's only a very basic draft supposed to show the characteristics of a font I want to create myself, as I can't seem to finde anything comparable that tries this fusion of geometric structure and "contemporary" spurless details.
If you know any existing font with these features, please tell me - there has to be one somewhere.
Anyway, please feel free to tell me, wether you think this is a project I should push further or if it is completely hopeless - architects tend to think they can do everything on their own and end up in a massive mess.

„Avisto‟ - A fusion between Futura and Akzidenz Grotesk?

Hi Guys, please help...
I need some insights on the typeface „Avisto‟ that BVD used for their Stores http://bvd.se/stories/.
I've never heard of this typeface before, the only proof i've got of it's existence is from the book „I Love Type 01 - Futura‟.

Futura with an extra small x-height


I'm looking for a font that similar to Futura, but with a tiny x-height, similar to the attached, but obviously without the distortion of the uppercase and the numerals.

Failing that perhaps something lighter, with a more curved w, but still with the tiny x-height and the 1920s style. Can anyone recommend anything along those lines?

(x) Geometric sans used in contemporary Swedish advertising - Stadium Sans, custom by Stockholm Design Lab - {self (Johan)}

In the past year or so, I've seen this one geometric typeface pop up in (I think!) at least three applications, all in billboard ads or public transport ads. I always notice it by subconciously thinking "what's wrong with that Futura?" and then seeing that it's a different typeface entirely - square tittles, less elegant, tighter-spaced, very different /t/ and /e/.

Any clues?