I have been designing a book jacket for a book on Meditation. So I opted for what I thought would be a clean crisp san-serif font with good legibility. We weren't looking for anything that would be too unique/new so I opted for one of my favorite classic typefaces.
That being Futura (bold set in lowercase).
The author came back with the following description:
The font is brutal and rather ugly.
If there is one description of a font which didn't seem to tally with my own personnel opinion it this is it.
He wants something crisp and modern but softer!
It remains to be seen if what he means is something like Vag rounded.....
Anyway so let's have it. Who out there can't stand Futura either?
And what is a much better sans serif.
Love to hear peoples views....