bad

I have been designing a book jacket for a book on Meditation. So I opted for what I thought would be a clean crisp san-serif font with good legibility. We weren't looking for anything that would be too unique/new so I opted for one of my favorite classic typefaces.
That being Futura (bold set in lowercase).

The author came back with the following description:
The font is brutal and rather ugly.

If there is one description of a font which didn't seem to tally with my own personnel opinion it this is it.
He wants something crisp and modern but softer!
It remains to be seen if what he means is something like Vag rounded.....

Anyway so let's have it. Who out there can't stand Futura either?
And what is a much better sans serif.

Love to hear peoples views....

Badly drawn lettering will never go away. We, who absolutely despise it, should learn to accept it as part of the typographic landscape. Then, we should ignore it! Some of it looks pretty good. But, that's not what draws some people to what's being sold. It's like Jackson Pollock's so-called paintings. People dove head first into that, just because it was unique. Strike bad lettering! How about unique? At least some of those informal forms are unique. To each, their own.

smylek's picture

Badd logo

Very bad...

Hello everybody. I have bought the domain name http://badd.pl and this is the logo for my new domain name. I think that I am going to sell this domain so the logo has been done just for fun.

Please tell me what do you think.

link: http://img269.imageshack.us/img269/751/baddpond.png

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