Hello Fellow Typophiles,
I was contacted by a photographer to create a custom logotype for him. He had seen an identity I did for another photographer and said that those letterforms resonated with him, and he would like something similar. Will is a very talented panoramic photographer and after perusing his personal website I decided that this logotype needed to be wide. I also wanted his logotype to work nicely with a complementary typeface so that I could write:
"WILL PEARSON PANORAMIC PHOTOGRAPHER"
all in one line, to create a panorama of sorts. [See WillPearson_LogoType_01.jpg for example ]