Badly drawn lettering will never go away. We, who absolutely despise it, should learn to accept it as part of the typographic landscape. Then, we should ignore it! Some of it looks pretty good. But, that's not what draws some people to what's being sold. It's like Jackson Pollock's so-called paintings. People dove head first into that, just because it was unique. Strike bad lettering! How about unique? At least some of those informal forms are unique. To each, their own.
I am posting to let everyone know that we are working with filmmaker Scott Hutcheson to produce a documentary film about the world's most controversial font, Comic Sans. The font's designer Vincent Connare has said, "If you love it, you don't know much about typography. If you hate it, you don't know much about typography, either, and you should get another hobby." We agree with the first part of that statement. For nearly ten years now, our hobby has been hating on Comic Sans with the ban comic sans campaign.
In the vein of the Helvetica film, Hutcheson will explore the world's love/hate relationship with Comic Sans by interviewing top designers including Shepard Fairey, designer of the iconic Obama HOPE image.
One for the books . . . a lesson on how to turn two words into five.