sans serif

Looking for a decent pan-Asian typeface (not the cheesy kind)

Hey guys!

I’m currently working on branding for an Asian city and I imagine the wordmark to have a modern, Western-friendly appeal, but with a subtle Asian warmth and sharpness to it.

ITC Symbol Std has caught my attention so far, but I’m really not comfortable with the varying thickness of the stems and the loops. Also, the thicker weights look nice but when it comes down to the lighter weights, the typeface looks odd.

I have also found Penumbra to be appealing although I wish it had more subtle serifs and available lowercase letters for the wordmark I’m designing.