Looking for a new typeface to use for my webdesign company I found FF Meta to be potentially the right one. It's modern, clean, no-nonsense, but also a bit "creative", has a bit more personality. I use Frutiger now, but I'm kind of bored with it. I like clean typefaces like Helvetica and Frutiger, but it's just a bit too plain.
However, as with many of the "classics", Meta is everywhere! On trucks passing by, on the ad display next to the road, on the local butcher's window, etc.