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What are your thoughts on the ubiquity of fonts? Specifically fonts like Gotham and Proxima Nova, especially in recent years with the advent of web fonts. Can anyone use Gotham as an identity anymore? Has overuse on the web ruined these fonts? Proxima Nova is everywhere. As someone who is very interested in branding and how big a role a typeface plays into an identity I can't help but feel like Gotham on Proxima Nova are almost unusable.
Fascinating reading. How Joshua Brustein assesses the split between Frere-Jones and Jonathan Hoefler: "Font War: Inside the Design World's $20 Million Divorce"
I'm looking for a font that is near identical to Gotham Condensed Ultra. I would purchase this font from Hoefler but do not sell this font on it's own but combine it with the set for £500! Anyway, I would love to hear from someone who could suggest a couple of alternatives.
Any ideas? I need a good readable san-serif that will go with Gotham. Gotham will serve as display fonts.
Knowing even one of these would be helpful. Especially the Jill and Matt fonts. Thanks!
The closest font to my observation is Gotham rounded...
Please help me identify the right font.
Referring to the image, which do you feel is the best treatment (most balanced) for small caps?
Top — Caps and small caps using their default settings for weight and size.
Middle — Caps have their weight dropped from bold to medium. Small caps are unchanged.
Bottom - Caps have their weight dropped from bold to medium, and size dropped from 16 to 15. Small caps are unchanged.
Anyone know this font? Almost gotham but C, R & K different.
What say you guys to matching Gotham with Didot for logotype and then DIN for body copy?
I'm looking for a typeface with these features:
- square dots
- base shape for curves: circle
- weights from ultra-thin to bold/black
currently the only one which satisfied these criteria is Gotham by Hoefler.
Please help me!
Ok, so it is that inevitable time in every brand's life when it must be made into a website.
In this case the printed materials would use Gotham Narrow as a body copy font. The question is, which is more like Gotham Narrow: Tahoma or Verdana, and why?
I have adjusted size and tracking to get all three into the same basic space and configuration. Please forgive any little issues.
I am eagerly awaiting interesting comparative notes. Thanks in advance!
1) Are these a good match?
2) If you had to pick a simple typeface (serif) for the book's body text, what would you choose?
Hello - I'm looking for a free sans serifed font to go with Gotham. I'm designing a yoga schedule and am using Gotham as the type font and need a sans serifed font to use as the headers. I would prefer a free font avail. online. Thanks!
I am designing a brand that will rarely, if ever, be used in print. Screen legibility is crucial. It's hard to explain the context but think "Audi meets The Economist" or something like that.
Web-fonts in high volume destroy loading time to a degree that I can't tolerate, so keep in mind that I need a body font that is a system font and doesn't kill the branding.
Originally I had almost decided on Bodoni and Gotham in various weights (Helvetica as a body font) which was a nice pair, on paper. I have since arrived at Gotham Narrow with Times.
Bodoni Bold had caps, punctuation, and numbers that I loved, but as an on-screen font it made me lose sleep. Gotham Narrow/Times is amazingly legible, but seems a little dry as a brand pair. Or does it?
I'm designing a website and downloadable pdfs of knitting patterns. I used archer and gotham for headline and subcategories respectively for online and pdfs. I used arial for body copy online. what font to use for body copy on pdfs? I know arial is based on helvetica, but it looks much too wide, and narrow much too narrow. I like gill sans but the number "1"s look like lower case "L"s. yuck.
anyone have any advice? thank you!
[PDF attachment removed due to copyright violation]
As they say on NPR, "long time listener, first time caller." I have humble idea for a single-purpose Tumblr and I though some folks from the community might be amused enough to join me in curating it. The working title is, "Gotham is the New Helvetica," but that's a pretty bad title and you can do better. The idea is simple:
In this post-racial, post-serif Age of Obama, I see Hoefler & Frere Jones' Gotham everywhere. Like, everywhere. You do, too. Sometimes the application makes sense, sometimes it doesn't. But the point is: "seriously, that's a lot of Gotham."
I've been looking for a while over the net about the font used by Martini&Rossi for their new logo: it reminds me Gotham Black, but it is slightly different (R, different heights...).
Does anyone know if that font is on sale?
You can find the logo here:
A friend of mine gave me set of typefaces. When I try to download it, every single typeface is called "regular", even though in finder they are all titled differently. Is there anyway I can change the name of these typefaces?
I'm having issues with the kerning on a new logo. I've been staring at it for so long that I don't know what looks right anymore (weeks). If anyone can give me some pointers or tell me how it looks to them, it'd be appreciated!
looking for a serif face that works with gotham. nothing too ornate or too modern.
I'm designing a magazine and I'd like some critique on the fonts used so far.
I'm using Gotham and Stag together I like them as heads and standfirsts but I don't think either are quite right for body copy. Would using a third font for body be overkill?
LOL! I was just doing some post-Christmas-present book reading when I saw this passage in Patricia Cornwell's latest book The Scarpetta Factor:
"...you should pay attention to fonts, like I've told you how many times? Fonts are part of the twenty-first-century documents examination, and you ignore them at your own peril. What they are and why someone might pick them for a specific communication can be telling and significant."
Maybe I can get a job with CSI as a font forensic examiner :)
Gotham Rounded is a technical letter that goes from friendly to high-tech to cheeky with ease.
Our Gotham typeface, inspired by signs on buildings, celebrates the workmanlike “draftsman’s alphabet” at a monumental scale. Similarly unadorned, but at a more intimate size, is the lettering of engineering: the marks on precision instruments, blueprints, stencils and templates. Drawn, stamped, engraved and routed, these forms are sensitively captured by our new Gotham Rounded family, available in eight styles including italics.