What are some new favorite font pairings??? Tired of Gotham, but something just as nice.


I am trying to find a new type combination for a well established company... A font pairing that is a new style, yet won't go out of style in a few years or look too trendy. Even an old trusted font that is making a comeback? Was thinking of using Gotham for headlines, Baskerville or Archer Pro for subheads and Gotham Narrow for body copy....but then it just seems like Gotham is overused and everywhere these days. What's something comparable, has same impact as Gotham but not everywhere you look?! And a nice complimentary font to it?

Soooo...What are your top three favorite font pairings that are tried and true, your go to fonts that you're using right now??? Go!

Is there a sans serif that works for print body copy?


Hi all,
I'm working on a magazine supplement and I was asked to set the body copy in a "modern, classy sans-serif font." Yeah, I know, modern and classy...
I've set it in Gotham for the moment, but I was wondering if anyone has an idea for a typeface that will work better or any tips for making Gotham and sans-serif in general more readable as body copy.
Thanks in advance!

Font Ubiquity - Gotham and Proxima Nova

What are your thoughts on the ubiquity of fonts? Specifically fonts like Gotham and Proxima Nova, especially in recent years with the advent of web fonts. Can anyone use Gotham as an identity anymore? Has overuse on the web ruined these fonts? Proxima Nova is everywhere. As someone who is very interested in branding and how big a role a typeface plays into an identity I can't help but feel like Gotham on Proxima Nova are almost unusable.


Busness week report: Font War: Inside the Design World's $20 Million Divorce Frere-Jones and Jonathan Hoefler

Fascinating reading. How Joshua Brustein assesses the split between Frere-Jones and Jonathan Hoefler: "Font War: Inside the Design World's $20 Million Divorce"

An alternative to Gotham condensed ultra



I'm looking for a font that is near identical to Gotham Condensed Ultra. I would purchase this font from Hoefler but do not sell this font on it's own but combine it with the set for £500! Anyway, I would love to hear from someone who could suggest a couple of alternatives.

Many thanks,


How to balance small caps - Gotham Narrow

Referring to the image, which do you feel is the best treatment (most balanced) for small caps?

Top — Caps and small caps using their default settings for weight and size.
Middle — Caps have their weight dropped from bold to medium. Small caps are unchanged.
Bottom - Caps have their weight dropped from bold to medium, and size dropped from 16 to 15. Small caps are unchanged.

Typeface Comparison: Web Fonts... Tahoma vs. Verdana (IMAGE)


Ok, so it is that inevitable time in every brand's life when it must be made into a website.

In this case the printed materials would use Gotham Narrow as a body copy font. The question is, which is more like Gotham Narrow: Tahoma or Verdana, and why?

I have adjusted size and tracking to get all three into the same basic space and configuration. Please forgive any little issues.

I am eagerly awaiting interesting comparative notes. Thanks in advance!

Is Unit Slab good with Gotham Narrow?


I was thinking of pairing http://Gotham Narrow and Unit Slabtogether for a magazine. Stylish but serious. I may also use them in print for a book that accompanies the magazine's branding.

Two questions:

1) Are these a good match?

2) If you had to pick a simple typeface (serif) for the book's body text, what would you choose?


Gotham + Times = legible on screen and... boring?



I am designing a brand that will rarely, if ever, be used in print. Screen legibility is crucial. It's hard to explain the context but think "Audi meets The Economist" or something like that.

Web-fonts in high volume destroy loading time to a degree that I can't tolerate, so keep in mind that I need a body font that is a system font and doesn't kill the branding.

Originally I had almost decided on Bodoni and Gotham in various weights (Helvetica as a body font) which was a nice pair, on paper. I have since arrived at Gotham Narrow with Times.

Bodoni Bold had caps, punctuation, and numbers that I loved, but as an on-screen font it made me lose sleep. Gotham Narrow/Times is amazingly legible, but seems a little dry as a brand pair. Or does it?

body copy for knitting pattern


I'm designing a website and downloadable pdfs of knitting patterns. I used archer and gotham for headline and subcategories respectively for online and pdfs. I used arial for body copy online. what font to use for body copy on pdfs? I know arial is based on helvetica, but it looks much too wide, and narrow much too narrow. I like gill sans but the number "1"s look like lower case "L"s. yuck.
anyone have any advice? thank you!

[PDF attachment removed due to copyright violation]

Gotham overload? Tumbl with me about it!


Hi Typophiles,

As they say on NPR, "long time listener, first time caller." I have humble idea for a single-purpose Tumblr and I though some folks from the community might be amused enough to join me in curating it. The working title is, "Gotham is the New Helvetica," but that's a pretty bad title and you can do better. The idea is simple:

In this post-racial, post-serif Age of Obama, I see Hoefler & Frere Jones' Gotham everywhere. Like, everywhere. You do, too. Sometimes the application makes sense, sometimes it doesn't. But the point is: "seriously, that's a lot of Gotham."

(x) Martini&Rossi Font - Gotham-like fonts

Hi everybody!

I've been looking for a while over the net about the font used by Martini&Rossi for their new logo: it reminds me Gotham Black, but it is slightly different (R, different heights...).

Does anyone know if that font is on sale?

You can find the logo here:


Gotham and Stag for magazine design

I'm designing a magazine and I'd like some critique on the fonts used so far.
I'm using Gotham and Stag together I like them as heads and standfirsts but I don't think either are quite right for body copy. Would using a third font for body be overkill?