Appreciate anyone who chips in to this. Fleshing out a branding/identity project and looking for pairing a serif typeface with Akkurat:
Akkurat is already established, used in the logo and has been used for body text. It is for a design agency. The challenge I've had is choosing a serif face to partner it. Why? When creating documents with longer passages of text, I'd rather not use Akkurat for absolutely everything. A lot of the clients are Universities and in the Education sector, and I always feel they prefer serifs as well (albeit ungrounded research).