bloomberg has a great family of web fonts - does anyone know what font they're using? I'm looking for a web font alternative to Akzidenz-Grotesk. Suggestions?

Hi, I thought this might already be on here, since its fairly old news, but found nothing on the search so:

I would like to find out what the serif font is in the new(ish) Bloomberg Businessweek design. The sans I believe is the Haas Grotesk by Schwartzco Inc. (, but I can't figure out the text font. I feel a little stupid because I'm sure this has been talked about, but google gave me nothing.


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