marketing

About the Neue Frutiger 1450

Forums: 

Hi,

I would be glad to have your opinion concerning the Neue Frutiger 1450 released by Monotype. I've also seen that they have published an article : "DIN 1450 – the German standard on legibility of texts" which could be seen as a marketing argument to justify, and sell this 1450 serie. (Maybe I'm wrong?).

I've seen some tough feedbacks on Twitter today by some weel known and hi-skilled type designers :

George Lois Commandment #2: The Creative Act.

We just released the second in our series "The Ten Commandments of George Lois." The quotation reads The creative act, the defeat of habit by originality, overcomes everything. When I first approached George about collaborating, this was his immediate suggestion and remains one of his more celebrated statements.

My favorite quote of his, "Great ideas can't be tested. Only mediocre ideas can be tested" was the first release in the series.

A portion of the proceeds from sales of this shirt will benefit the Herschel Levit scholarship fund at Pratt Institute, Mr. Lois' alma mater.