flair

Mynaruse Royale is an expansion of Mynaruse Titling. It features script capitals and widely tracked and smaller titling capitals. Mynaruse Royale has plenty of character and, with its powerful and sharp serifs that draw the eye. Mynaruse Royale is useful in settings that call for titling with an extra touch of elegance, such as a storefront, wedding program or formal invitation.
Mynaruse Royale contains a number of OpenType alternates, including alternate forms for the capitals that are large, drop cap like capitals instead of the calligraphic script capitals found in the default forms. Additionally there are non widely tracked lowercase forms that work well with the included alternate characters and ligatures.

Hi everyone,

I need some feedback on a logotype for an F&B brand that I've been working on.
It's based on Susa Bold (http://new.myfonts.com/fonts/hubertjocham/susa/).

The client likes the original version, although he is concerned that people would read the logotype as Loi, instead of Zoi, due to the cursive stroke of the uppercase "Z".

Therefore, I've made some modifications to the uppercase "Z" to make it look less like the cursive uppercase "L" (please see image below).

However, I really like the curvy upper case "Z" because it has so much flair which fits the brand perfectly, and gives the logo a unique personality. I'm afraid that the more I reduce the cursiveness of the uppercase "Z", the less flair is retained.

Questions:

Syndicate content Syndicate content