1930s soft serif

This flier has been making the round of the interwebz. At first I was sure it was a prop of some kind; somehow it looks so modern to my eyes.

But no, there it is, in the http://Alabama online state archives.

I'm curious about two things: what's the soft serif used for "Paid organizers..."? Not the Cooper, the lighter text face.

And why does it look so computery? (If the answer is that I spend too much time looking at a screen and I've simply lost my mind, that's fair.)

I insert page 2 simply for historical completeness. It is not an endorsement of the messages contained in any sense.

Page Layout Project


Hi everyone. I'm a student at Savannah College of Art and Design and I was hoping you guys could help me out. For my digital page and web graphics class, I have to make a new ad for a campaign. I am doing the "Perfect" Patron ads. Here's an example of what I mean