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Hi there my idea generating forum friends,
I have a Physiotherapist who needs a logo for her upcoming website and business cards - starting to get more clients etc etc. After some brief discussion as to what the brand values / message should be, she wants simple, premium, friendly. It is based in a reasonably affluent town so the clientele would most likely be well-off (hence the premium aspect).
My worry is that it doesn't come across immediately as a 'Physiotherapist' but I was finding it hard to do this without resorting to glib, cliched hands, spines and muscle references, none of which really sum up physio. The curve of the 'A' is a subtle allusion to the spine but nothing more.