architect

filoug's picture

Logo critique

Any comments on this logo for an architectural practice:

filoug's picture

Semplicita - display only?

Dear Typophiles, I'm in the process of setting up my own architectural firm and contemplating about using Canada Type's Semplicita for the logo - and potentially for more. I'm intrigued by its combination of Futura geometry and the humanist shapes - somehow sits well with my ideals of modern Architecture, rooted in the modernist era of the early 20th century but less rigid and ideological.

Having said that, I'm less sure about suitability of Semplicita as a text font, say for brochures, letters, certificates and the like. Any comments on that? And if not suitable in your eyes, what would a good complementary sans serif text font be?

The Eaglefeather font family is based on the alphabet designed by the master architect, Frank Lloyd Wright, for the Eaglerock project in 1922. In 1998, in conjunction with the Frank Lloyd Wright Foundation, Taliesen West, P22 released the FLLW Eaglefeather Set, an adaptation of the font that included a set of extras and other type-savvy features. In 1999, the font was further expanded with a light version as well as small caps and a unique informal version in three weights- Regular, Light and Bold. P22 FLLW Eaglefeather Pro completes the family with the addition of two new weights, Hairline and Black, and adds new language support for Greek, Cyrillic and full Pan-European Latin plus OpenType features available for all pro styles. In all, the NEW Eaglefeather Pro Family contains 15 full-featured, OpenType fonts plus 20 basic styles.

I have been lurking on this lively forum for a while.
Learned a lot and been amazed by your ID magic and type knowledge.

Here I need your help ID two typefaces in this logo.
1. AIA
2. CONTINUING EDUCTAION (which I got Scout Cond Regular close but not really a match)

Appreciate your help!

buco

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