H&FJ

How can I manage this weird typographic palette?

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Hello everybody,

I've been reading a lot about typefaces and how different kinds can be combined in order to create layers of meaning. Type foundries usually suggest pairings for their own fonts, most notably Hoefler & Frere Jones and Font Bureau. I am looking to create an unusual mix of moods for a personal branding project:

- Hearty, friendly
- Weird, quirky
- Contemplative, dramatic

You can think of this mix as the equivalent of a Wes Anderson, Sylvain Chomet, or even a Spike Jonze film. Sort of like what film critic Peter Rainer writes about Spike Jonze's film, Being John Malkovich:
“It is hard to mix moods -- the film is manic, subtle, comic and vaguely sad -- but [Jonze] does it masterfully.”

How can I manage this weird typographic palette?

Hello everybody,

I've been reading a lot about typefaces and how different kinds can be combined in order to create layers of meaning. Type foundries usually suggest pairings for their own fonts, most notably Hoefler & Frere Jones and Font Bureau. I am looking to create an unusual mix of moods for a personal branding project:

- Hearty, friendly
- Weird, quirky
- Contemplative, dramatic

You can think of this mix as the equivalent of a Wes Anderson, Sylvain Chomet, or even a Spike Jonze film. Sort of like what film critic Peter Rainer writes about Spike Jonze's film, Being John Malkovich:
“It is hard to mix moods -- the film is manic, subtle, comic and vaguely sad -- but [Jonze] does it masterfully.”

Cloudy with a chance of Gotham.

It’s been raining heavily in New York’s Hudson Valley for what seems like weeks now. Oppressive humidity has blanketed the air with a thickness that thwarts all efforts to be a productive member of society. And the extended forecast doesn’t indicate it is going to end anytime soon.

Today’s long-awaited announcement of Hoefler & Frere-Jones’ Cloud.typography came as a welcomed procrasti-distraction from the constant hum of desk fans, window ACs and cranky, bored offspring.