discussion

Hey! this is my first post! I have already searched to find a specific discussion on typographic 'Niceties' however came up a bit short. Everyone knows typography is one of the designer's core tools. The designer uses type to communicate appropriately, to suggest a mood and a character and to contribute to page and layout dynamics, for both printed and screen based formats such as a tablet or smart phone. its obvious understanding the rules and key facts of typographic detailing will create better communication with the read/viewer.

Good typography should be invisible, yet typography should grab the reader's attention using imaginative solutions.

Hi Guys,

I recently worked on branding a new furniture store in India. The branding involved creating large showroom panels that depicted lifestyle, furniture usage, materials etc. Considerable research went into the conceptualisation and I came up with precise copy and taglines. The panels were approved, fabricated and put up. But now two months past my invoice date, to my surprise, my client claims copy is not chargeable.

And I quote

"PLEASE NOTE COPYWRITING IS ALWAYS AN INTEGRAL PART OF ANY CREATIVE - AND NO AGENCY CHARGES EXTRA FOR COPYWRITING - CAN A CREATIVE BE PRESENTED TO A CLIENT WITHOUT COPYWRITING & TAGLINE AND PAY JUST FOR IMAGES THAT ARE PRESENTED CREATIVELY???"

I'm curious what the view is within this community regarding copyright.

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