Keith Tam was born and raised in Hong Kong and has lived in the UK and Canada. He is a communication designer who specializes in typography.
He is currently a lecturer of Visual Communication at the School of Design, The Hong Kong Polytechnic University, with a focus on typographic and publication design. He formerly taught at The Emily Carr Institute of Art, Design and Media in the Communication Design program.
His type design includes Arrival, a legible and humane sanserif typeface designed for directional signing, currently used by the campus wayfinding system of the University of Reading, UK.