George Lois

We just released the second in our series "The Ten Commandments of George Lois." The quotation reads The creative act, the defeat of habit by originality, overcomes everything. When I first approached George about collaborating, this was his immediate suggestion and remains one of his more celebrated statements.

My favorite quote of his, "Great ideas can't be tested. Only mediocre ideas can be tested" was the first release in the series.

A portion of the proceeds from sales of this shirt will benefit the Herschel Levit scholarship fund at Pratt Institute, Mr. Lois' alma mater.

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