I'm working on a logotype for a friend's etsy store. Her plan is to sell quaint/crafty items. She'll turn the logo into a rubber stamp, so she can stamp packing slips and such. This is the design I have so far, and this is her etsy page so far.

I'd like some feedback on the fitting-ness of this lettering, drawn on Illustrator from scratch. I was going for an etsy-ified antiquated feel, but patently 2000's since "BLoveLee" is a name that could not have existed pre-URLs.