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Robert Bringhurst

Sam Potts' takedown of Bringhurst


Sam Potts wrote a (pretty excellent) takedown of The Elements of Typographic Style, which attacks, among other things, the book's polemical nature, outdated conventions, and confused sense of purpose.

Here's a key paragraph:

ETS’s position on typography after all isn’t so different from saying the best movies were made in the 40s in Hollywood and so we, today, should be making black and white movies to uphold the tradition. Imagine a filmmaking manual that argued for this. Should we emulate Renaissance typography any more than we emulate its forms of dress or cuisine, its painting or music or speech?