Can anyone help me identify the font used on Old Spice's "Champion" branding? Here's a couple pictures:

I know most logos would be custom designed, but this seems like something that must have a font that's close to it.

Thu, Oct 14 - Sat, Oct 16
Sheraton New York Hotel & Towers, 811 7th Ave @ 53rd St
Registration/Program Info: http://www.gainconference.aiga.org

ABOUT THE COLLECTION.

illume is an elegant, modern collection of typography table lamps for anyone who enjoys lighting with class and personality. Each sleek, frosted white acrylic lamp celebrates a classic typeface while gracing a room with soft light and sophistication. Brighten your room with illume.

CURRENT EDITION 1 COLLECTION FOR PURCHASE:

Didot
Bodoni sold
Baskerville
Clarendon
Caslon sold
Garamond

*lamps are each $158 US dollars

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