I am working on the logo redesign of E&P Federal Credit Union and would like some input on what I have so far. For a little background, E&P has been the federal credit union for employees of the Bureau of Engraving and Printing (hence E&P) but they are looking for a brand new look as their clientele demographic and business model shifts. Their main group of members now come from both a few local colleges and employees of the environmental protection agency. They are also planning to shut down many branches and become more of a virtual financial institution, where almost all banking services would occur through a new website.
What they want to say with their new look:
• Professional and trusted
• Helping the environment (by going all virtual)