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magazine design

Choosing complementary body fonts for magazine design


We have just embarked on a complete overhaul of the magazine style for Waypoint AirMed&Rescue. We are seeking advice on the best way to pair up a sans and a serifed font.

So far we have chosen Zapf Elliptical and Williams Caslon Text as the main contenders for the main article body text. We would like to use a modern sans face for the features to create contrast between the standard articles and the featured articles.

We're not necessarily looking for suggestions on what to use, but are simply looking for advice on the theory behind combining (and creating contrast between) sans and serifed typefaces within magazine body copy.