filoug's picture

Logo critique

Any comments on this logo for an architectural practice:

filoug's picture

Semplicita - display only?

Dear Typophiles, I'm in the process of setting up my own architectural firm and contemplating about using Canada Type's Semplicita for the logo - and potentially for more. I'm intrigued by its combination of Futura geometry and the humanist shapes - somehow sits well with my ideals of modern Architecture, rooted in the modernist era of the early 20th century but less rigid and ideological.

Having said that, I'm less sure about suitability of Semplicita as a text font, say for brochures, letters, certificates and the like. Any comments on that? And if not suitable in your eyes, what would a good complementary sans serif text font be?


Does anyone know if anyone has ever made a digital version of Semplicità by Alessandro Butti? I love the mix of futura and other european art deco faces!

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