urban outfitters

New Urban Outfitters Sans

Does anyone know this sans being used by Urban outfitters on their updated website? They are using it on the main page (http://www.urbanoutfitters.com) for the header and the secondary navigation, as well as on their blog (http://blog.urbanoutfitters.com/blog) in various places. It looks a bit like Planeta from Gestalten, but there are more alternates and a different lower case.