I am near the end of my graphic design program at school. For my portfolio,
I have chosen to use the typeface Austin. I wanted my book to have a fashionable feel
to it. I like how it looks as a display and for titles. but what do you guys think about it being used for text? The book is mostly graphic design with short explanations. I feel like this is a similar situation to using Didot for text. The thins don't help for reading.

haildesign's picture

Sans to complement Austin (Shwartzco)

Hi Guys,
My eyes are bleeding from looking at typefaces all day.

I am developing a brand that is focused on the purity of a product, and the approach is to use a stripped-back typeface as a core word mark.

To support the stripped back sans I was hoping to use Austin as it's emotive qualities will work well to create dynamic packaging and create a visual language for the brand.

I love the depth of the Foundry Grotesk family. I also have a picture in my mind of the word mark being similar to Trade gothic Bold Cond No.20 (all CAPS).

Any ideas?

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