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Magazine masthead

Masthead redesign for established national magazine (draft for critique)

Was up all night creating this so I can't see straight right now. To cut on time I went straight into the computer to start building the letters without having skated out what I was going to do first and now I am second guessing myself. Maybe it's just the lack of sleep that is keeping me from liking this but I can't figure out at this moment what it is that bothers me about it.

Not going to get into the politics of why it has to be done in this rushed manner if it is going to get done at all. I will only disclose that I am trying to covertly insert as much quality as I can into the redesign of the magazine despite begin straightjacketed in what I am permitted to do.

BON: I recognise that face!

I was browsing today in the bookstore in Grand Centran Station, New York, when a magazine leapt out at me. A stylish fashion mag from Sweden, called Bon had a masthead that was very familiar. It used a typeface (Garbo) that I designed for Mecanorma in 1975, when I was a student. The font was discontinued some years back and sadly I've no reference of the entire font. Over the years I've seen Garbo used on everything from neon brasseries signage in Paris to ice cream parlours in Phuket, but I think Bon make it look pretty cool.