Typography and Rejuvenation

The Late Spring 2011 Rejuvenation catalogue arrived a couple of days ago—covered in typographic fun. Someone there clearly knew what they were doing when they set up the shoot:

Wood letter print on the wall; Helvetica Forever, The Living Alphabet, and a pile of Emigres (Issue 32 on top) on the table (along with others in the stacks I don't recognize).

Good books and good lights, together.