Cooper-Hewitt

Got close but no cigar in IDing this. Very similar to highway signage, but minus the angled terminals. Thanks in advance.

In conjunction with its exhibition Graphic Design: Now In Production, on exhibit in New York City this summer, the Cooper-Hewitt National Design museum had panel of 6 designers whose work appears in the exhibition. Each was asked to give a very brief—seven minute!—talk on a "Wicked Problem" in type design, with a panel discussion afterwards. Cooper Hewitt did a nice video of the event, which you can see here.

The six designers are Philippe Apeloig, Hubert Jocham, Henrik Kubel, Jeremy Mickel, Jesse Ragan and yours truly. Ellen Lupton and Cara Di Edwardo were the moderators.

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