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Great Expectations

Page 1: Great Expectations

an unusual typographic experiment designed to explore the relationship between graphic design, typography and the reading of a page. [it] collects the responses of 70 international graphic designers when posed with the same brief – to design and lay out the first page of Great Expectations by Charles Dickens, a text chosen in part because it directly references lettering as Pip searches for clues about his family from the letterforms inscribed on their tombstone. The brief encouraged the 70 contributors to explore, challenge or celebrate the conventions of book typography. Each layout is accompanied by a short rationale explaining the designer’s decision-making process.