motion

Hi,
I am working on a project at the moment and would love to gain some insight into what you guys here look for in a typeface when you are working with motion design. what values, characteristic or attributes do you tend to look for in a typeface to help inform your decision.

Thanks,
David

ex-height's picture

Body In Motion Face

Can someone tell me what the face for the "Body In Motion" headline is?


If it weren't for the G's spur [and its date of production], I'd identify this as Gotham.

The opening titles were done by Stephen Frankfurt. There are at least two weights of the type in question used. It's quite close to a tightly kerned Akzidenz Grotesk Bold, but feels a bit shorter. Could it be a lesser-known version of a famous typeface, say, Ludlow's Record Gothic? Could it be small caps? Were small caps ever offered with Franklin/News/Trade Gothic?

The opening titles on YouTube, I link to this one with an alternate soundtrack because of the ones I've found, this one distorts the picture's dimensions the least.

http://graffitianalysis.com

Take time out of your busy day to enjoy some type in motion. After all, it is Tuesday.

http://www.motiondesignlove.com/2010/01/nice-type-tuesday-6/

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