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I am working on a project at the moment and would love to gain some insight into what you guys here look for in a typeface when you are working with motion design. what values, characteristic or attributes do you tend to look for in a typeface to help inform your decision.
Can someone tell me what the face for the "Body In Motion" headline is?
The opening titles were done by Stephen Frankfurt. There are at least two weights of the type in question used. It's quite close to a tightly kerned Akzidenz Grotesk Bold, but feels a bit shorter. Could it be a lesser-known version of a famous typeface, say, Ludlow's Record Gothic? Could it be small caps? Were small caps ever offered with Franklin/News/Trade Gothic?
The opening titles on YouTube, I link to this one with an alternate soundtrack because of the ones I've found, this one distorts the picture's dimensions the least.
Take time out of your busy day to enjoy some type in motion. After all, it is Tuesday.