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What do you look for when choosing a typeface for a motion piece


I am working on a project at the moment and would love to gain some insight into what you guys here look for in a typeface when you are working with motion design. what values, characteristic or attributes do you tend to look for in a typeface to help inform your decision.


To Kill a Mockingbird 1962 film titles

If it weren't for the G's spur [and its date of production], I'd identify this as Gotham.

The opening titles were done by Stephen Frankfurt. There are at least two weights of the type in question used. It's quite close to a tightly kerned Akzidenz Grotesk Bold, but feels a bit shorter. Could it be a lesser-known version of a famous typeface, say, Ludlow's Record Gothic? Could it be small caps? Were small caps ever offered with Franklin/News/Trade Gothic?

The opening titles on YouTube, I link to this one with an alternate soundtrack because of the ones I've found, this one distorts the picture's dimensions the least.