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I've been reading a lot about typefaces and how different kinds can be combined in order to create layers of meaning. Type foundries usually suggest pairings for their own fonts, most notably Hoefler & Frere Jones and Font Bureau. I am looking to create an unusual mix of moods for a personal branding project:
- Hearty, friendly
- Weird, quirky
- Contemplative, dramatic
You can think of this mix as the equivalent of a Wes Anderson, Sylvain Chomet, or even a Spike Jonze film. Sort of like what film critic Peter Rainer writes about Spike Jonze's film, Being John Malkovich:
“It is hard to mix moods -- the film is manic, subtle, comic and vaguely sad -- but [Jonze] does it masterfully.”